Santa Barbara Bowl Concessions
Towbes Family Café

The Towbes Family Café serves as a primary concession stand at the Santa Barbara Bowl, offering a variety of entrée-type foods and beverages. It focuses on locally sourced ingredients and partnerships with regional providers to ensure quality. Options include barbecue sandwiches, salads, burritos, and plates featuring cheese and Mediterranean elements. Beverages encompass non-alcoholic choices such as iced tea, lemonade, sodas, energy drinks, yerba mate, sparkling water, and spring water. The stand emphasizes fresh, organic components where possible, with items like house-made salads and sides. Prices include sales tax, making transactions straightforward for patrons.
- » Barbecue sandwiches (Kaptain’s BBQ)
- » Pulled pork and portabella options (Ethnic Breads)
- » Hot dogs and sausages (Nathan’s, D’Angelo Bakery, Edna’s Bakery)
- » Pizza slices (Rusty’s Pizza)
- » Burritos (Mony’s)
- » Salads (Bowlsamic vinaigrette)
- » Cheese plates (Cheese Shop SB)
- » Mediterranean plates
- » Nachos (La Tolteca)
- » Beverages (Perricone Farms, Guayakí, Kōpū)
| Menu Item | Price |
|---|---|
| Kaptain’s BBQ Tri-Tip Sandwich | $15 |
| Kaptain’s Pulled-Pork Sandwich | $15 |
| Kaptain’s Portabella Sandwich | $15 |
| Protein only (6oz) | $12 |
| Beerwurst | $11 |
| Beyond Sausage Brat | $11 |
| Hot Dog | $6 |
| Chili Dog | $8 |
| Rusty’s Pizza Slice | $7 |
| Mony’s Burrito | $14 |
| Farm to Bowl Salad | $7 |
| House-made Arugula Salad | $7 |
| Cheese Shop SB Plate | $16 |
| Mediterranean Plate | $12 |
| Nachos | $6 |
| House-made Pasta Salad (6oz) | $5 |
| House-made Coleslaw (6oz) | $5 |
| Kettle Chips | $4 |
| Flavor Boost | $1 |
| Protein Boost (3oz) | $6 |
| Iced Tea/Lemonade/Arnold Palmer | $6 |
| Soda (12oz) | $5 |
| Red Bull | $6 |
| Guayakí Yerba Mate | $6 |
| Kōpū Sparkling Water | $5 |
| Bowl Spring Water | $5 |
Snacks & Desserts

The Snacks & Desserts concession stand at the Santa Barbara Bowl provides a selection of sweet and savory treats alongside beverages. It caters to guests seeking quick bites, featuring items from local bakeries and producers. Options range from pretzels and churros to popcorn, cookies, brownies, and assorted snacks. Beverages include hot and cold options such as coffee, tea, hot chocolate, kombucha, sodas, energy drinks, yerba mate, sparkling water, and spring water. The stand supports local businesses, offering gluten-free and vegan choices. Prices incorporate sales tax for ease.
- » Pretzels (D’Angelo Bakery)
- » Churros (with Ghirardelli sauces)
- » Beef sticks (Shalhoob)
- » Dried fruit and nut snacks (Sun & Swell)
- » Popcorn (Santa Barbara Popcorn Co.)
- » Cookies (D’Angelo Bakery)
- » Brownies (Edna’s Bakery, gluten-free/vegan)
- » Candy
- » Beverages (Revel kombucha, Guayakí, Kōpū)
| Menu Item | Price |
|---|---|
| Salted Pretzel | $6 |
| Loaded Pretzel | $7 |
| Churro | $6 |
| Loaded Churro | $7 |
| Shalhoob Beef Stick | $5 |
| Sun & Swell Snacks | $4 |
| Santa Barbara Popcorn Co. | $6 |
| D’Angelo Bakery Cookies | $5 |
| Edna’s Bakery Brownies | $6 |
| Candy | $1 |
| Flavor Boost | $5 |
| Fresh House-Brewed Coffee | $5 |
| Hot Tea or Hot Chocolate | $5 |
| Nitro Coffee or Tea | $6 |
| Iced Tea/Lemonade/Arnold Palmer | $8 |
| Revel Kombucha | $6 |
| Soda (12oz) | $5 |
| Red Bull | $6 |
| Guayakí Yerba Mate | $5 |
| Kōpū Sparkling Water | $5 |
| Bowl Spring Water | $5 |
Main Plaza Bar (Positive Libation)

The Main Plaza Bar, known as Positive Libation, is a dedicated beverage concession at the Santa Barbara Bowl, specializing in alcoholic and non-alcoholic drinks. It offers a range of beers, ciders, seltzers, kombuchas, and wines from local and quality sources. Patrons must be 21 or older with valid identification to purchase alcohol, and wristbands are required. The bar promotes responsible consumption, limiting purchases to two drinks per person at a time. Discounts apply with the souvenir SB Bowl cup. Non-alcoholic options are also available.
- » Beer
- » Cider
- » Seltzer
- » Kombucha (Revel)
- » Wine
- » Non-alcoholic beverages
| Menu Item | Price |
|---|---|
| Beer/Cider/Seltzer/Kombucha | $12 |
| Wine | $14 |
| Discount with Souvenir Cup | $2 off |
| Souvenir SB Bowl Cup | $15 (with $3 off first fill) |
Locals Only Bar (Jerry Garcia Glen)
The Locals Only Bar, located in Jerry Garcia Glen, functions as a concession stand at the Santa Barbara Bowl, focusing on libations. It provides beers, ciders, seltzers, kombuchas, and wines, emphasizing local products. Age verification is mandatory for alcoholic purchases, with a limit of two drinks per transaction. The stand encourages use of the souvenir cup for savings. It contributes to the venue’s atmosphere by offering refreshments in a designated area.
- » Beer
- » Cider
- » Seltzer
- » Kombucha (Revel)
- » Wine
- » Non-alcoholic beverages
| Menu Item | Price |
|---|---|
| Beer/Cider/Seltzer/Kombucha | $12 |
| Wine | $14 |
| Discount with Souvenir Cup | $2 off |
| Souvenir SB Bowl Cup | $15 (with $3 off first fill) |
Dreier Bar at the Scranton Overlook
The Dreier Bar at the Scranton Overlook serves as a concession point at the Santa Barbara Bowl, dedicated to beverages. It features a selection of alcoholic drinks including beers, ciders, seltzers, kombuchas, and wines. Purchases require proof of age and adherence to the two-drink limit per person. The bar offers discounts via the souvenir cup program. Non-alcoholic alternatives are provided for all guests.
- » Beer
- » Cider
- » Seltzer
- » Kombucha (Revel)
- » Wine
- » Non-alcoholic beverages
| Menu Item | Price |
|---|---|
| Beer/Cider/Seltzer/Kombucha | $12 |
| Wine | $14 |
| Discount with Souvenir Cup | $2 off |
| Souvenir SB Bowl Cup | $15 (with $3 off first fill) |
Parker Family BBQ at the Overlook
The Parker Family BBQ at the Overlook, also known as Hutton Parker Outdoor BBQ, is a concession stand at the Santa Barbara Bowl specializing in barbecue and sides. It offers sandwiches, proteins, salads, plates, snacks, and desserts from local sources. Beverages include sodas, energy drinks, yerba mate, sparkling water, and spring water. The stand highlights outdoor grilling with quality ingredients. Prices include sales tax.
- » Barbecue sandwiches (Kaptain’s BBQ, Ethnic Breads)
- » Salads (Bowlsamic, Rusty’s Ranch)
- » Mediterranean plates
- » Snacks (Santa Barbara Popcorn Co., Sun & Swell)
- » Cookies and brownies (D’Angelo Bakery, Edna’s Bakery)
- » Candy
- » Beverages (Guayakí, Kōpū)
| Menu Item | Price |
|---|---|
| Kaptain’s BBQ Tri-Tip Sandwich | $15 |
| Kaptain’s Pulled-Pork Sandwich | $15 |
| Kaptain’s Portabella Sandwich | $15 |
| Protein only (6oz) | $12 |
| House-made Arugula Salad | $7 |
| Mediterranean Plate | $12 |
| House-made Pasta Salad (6oz) | $5 |
| House-made Coleslaw (6oz) | $5 |
| Kettle Chips | $4 |
| Santa Barbara Popcorn Co. | $6 |
| Sun & Swell Snacks | $4 |
| D’Angelo Bakery Cookies | $5 |
| Edna’s Bakery Brownies | $6 |
| Candy | $1 |
| Flavor Boost | $1 |
| Soda (12oz) | $5 |
| Red Bull | $6 |
| Guayakí Yerba Mate | $6 |
| Kōpū Sparkling Water | $5 |
| Bowl Spring Water | $5 |
Payment Methods Accepted
Concessions at the Santa Barbara Bowl accept cash, Visa, Mastercard, Discover, and American Express. Major credit cards are widely used, though some vendors may prefer cash for smaller transactions. Attendees are advised to carry both cash and cards to accommodate all options. Digital payments like Apple Pay may be available at certain stands.
Outside food and drink policies
No outside food or beverage is permitted at the Santa Barbara Bowl. Containers such as glass bottles, cans, ice chests, or picnic baskets are prohibited. Exceptions include one factory-sealed plastic water bottle up to 1 liter (33.8 ounces) per person, or one empty reusable water bottle up to 1 liter (plastic or stainless steel) per person. These policies ensure safety and support venue concessions. Alcoholic beverages may only be purchased and consumed by individuals 21 years or older with valid identification and wristbands. Violations may result in removal from the premises.